In late 2022, I created a co-op campaign for TVS Pro, funded in partnership with Sony, to promote their newly upgraded VPL-PHZ61/51 laser projectors — the successors to the popular VPL-PHZ60/50 series. The campaign highlighted key improvements such as higher brightness, 4K resolution support, and smooth 60 fps playback.

Designed primarily for LinkedIn advertising, the campaign also featured an accompanying landing page that expanded on product details and specifications. We tailored the visuals to resonate with commercial and business buyers, showcasing lifestyle imagery of professional environments — from boardrooms to collaborative workspaces — along with one clean product-focused image of the projector itself. The result was a sleek, business-minded campaign that positioned the new models as the next evolution in Sony’s professional display lineup while reinforcing TVS Pro’s credibility as a trusted local partner.