Campaign Cay is where strategy meets storytelling.

This work focuses on building clear positioning, cohesive campaigns, and measurable growth across brand, digital, and experiential marketing.

How I Approach Marketing

I built Campaign Cay as a focused space within the often noisy world of marketing—a place to chart intentional campaigns and stay anchored to what truly drives connection. With 15+ years across marketing and digital strategy, I’ve learned that powerful branding isn’t luck or lightning—it’s navigation. It’s understanding the current landscape and guiding a brand toward relevance with clarity and purpose.

My work spans strategic marketing, brand evolution, customer experience, and creative leadership. I draw from rebrands that revitalized organizations, campaigns that grew engaged communities, and data that transformed vision into measurable impact.

Campaign Cay brings creativity and clarity together—equal parts art and analytics, instinct and intention.

Growth, Performance & Analytics

• • Funnel and conversion optimization
  • Marketing analytics and ROI measurement
  • SEO/SEM and site optimization
  • KPI tracking and performance dashboards

Marketing Operations & Leadership

• • Marketing systems and process design
  • CRM, automation, and workflow optimization
  • Cross-functional collaboration and alignment
  • Project, change, and stakeholder management

Brand Growth & Digital Commerce Performance

Founded and scaled a direct-to-consumer Etsy business, driving sustained year-over-year growth through product strategy, pricing optimization, and targeted promotions.

• Increased site visits 116% YoY
• Increased orders 178% YoY
• Improved conversion rate 28.8% YoY
• Grew revenue 173% YoY

Owned end-to-end brand execution across product design, positioning, merchandising, and promotion—balancing creative intuition with performance data.

Brand Repositioning & Go-To-Market Strategy

Led multi-phase brand repositioning and go-to-market initiatives for a long-established organization, aligning messaging, digital experience, and internal teams to modernize brand perception and improve engagement.

Developed brand systems and formalized style guides to ensure consistency across digital, print, events, and partner communications—creating internal clarity while strengthening external recognition.

Integrated Campaigns & Experiential Marketing

Pioneered the company’s first profitable event strategy in its 70-year history, designing and executing integrated campaigns that blended digital, experiential, and content-led marketing.

Led planning and execution for large-scale open houses and industry events, including:

• Vendor and attendee registration systems
• Educational programming and breakout sessions
• Branded giveaways, promotions, and engagement tactics

These initiatives increased visibility, partner engagement, and sales pipeline momentum.

Marketing Analytics & Reporting Transformation

Built marketing analytics and reporting frameworks that translated performance data into actionable insight across teams.

• Designed and administered analytics databases and dashboards supporting leadership decision-making
• Authored 50+ custom SQL queries powering 100+ reports and 25+ interactive dashboards
• Developed KPI frameworks for campaign performance, order tracking, and product forecasting

Enabled teams to move from anecdotal decision-making to measurable, data-informed strategy.

Marketing Operations & Systems Enablement

Designed and implemented marketing operations systems to support scale, speed, and accountability.

• Built custom tools to track customer communications, order status, and response times
• Helped engineer automated customer notification workflows to improve experience and reduce manual effort
• Designed internal task management and reporting systems to improve project visibility and cross-functional alignment

These systems drove record-breaking operational efficiency while increasing transparency for both internal teams and customers.

Content, Creative, & Digital Channel Leadership

Directed content and creative execution across web, video, and social platforms.

• Managed company website with SEO optimization, analytics integration, and performance improvements
• Led YouTube, blog, and social media campaigns that doubled video traffic and significantly increased site engagement within one month
• Produced and edited content across video, audio, and digital formats using Adobe Creative Suite

Balanced creative storytelling with performance measurement to ensure content delivered measurable business value.

Selected brand identity systems and style guides available upon request.

Content & Experience

• WordPress and CMS platforms
• Adobe Creative Suite
• UX and content tooling

Operations & Enablement

• Workflow automation
• Project and collaboration tools
• Documentation and process systems