In the Summer of 2022, I crafted a Sony Professional BRAVIA Display campaign under the TVS Pro brand, specifically targeting higher education buyers within the state of Utah. The campaign included a strategic mix of organic social media posts, paid LinkedIn ads, an email blast, and a dedicated landing page. The headline, “5 Reasons Professional BRAVIA Displays Provide an Unbeatable Value,” encouraged engagement through a “see more” reveal that expanded on each benefit. Knowing that higher education customers are typically less influenced by promotions, we added a sixth reason to highlight instant rebates as a practical incentive. To comply with LinkedIn’s ad guidelines, the Sony logo was omitted from the paid ads, but the brand remained prominent in the email and landing page. The result was a cohesive, regionally focused campaign that balanced Sony’s national branding with TVS Pro’s localized expertise and audience insight.