Print Ad
Overstock.com Premiere Film Magazine Ad
Visually, the design captured the energy of movie night, with a film strip winding through the layout, scattered popcorn and movie tickets, and bold product photos and descriptions layered on top. The result was a dynamic, cinematic presentation that blended creativity with clear, engaging product storytelling — a hallmark of TV Specialists, Inc.
For the fall issue of Premiere Film Magazine, I designed a full-page ad for Overstock.com targeting college students and showcasing that the brand offered far more than just home living goods. The concept highlighted Overstock’s growing entertainment selection while keeping the brand’s signature identity front and center.
A stock photo of our then-current spokeswoman was positioned inside the iconic red “O” logo, surrounded by popular DVDs arranged in clean sections with subtle colored outlines—adding visual interest while keeping the layout simple and easy to navigate.
The result was a vibrant, eye-catching ad that communicated Overstock.com’s expanding product range and appealed to a younger, entertainment-focused audience, reinforcing the brand as more than just home goods.
