For the 2017 BYU Football season program, I created a half-page branding ad for TVS Pro aimed at connecting with a wide audience—fans, faculty participating in our Utah State Contract, businesses, video production teams, and independent creators. The design featured play-style lines and strategy bubbles inspired by a football game plan, reinforcing the season’s competitive energy. The red and blue player colors symbolized Utah’s iconic “Holy War” rivalry between BYU and the University of Utah, giving the ad a fun, local edge. The message highlighted TVS Pro’s range of services at the time—sales, rentals, and factory-authorized service—reflecting a period before the company’s later shift toward a more streamlined focus and simplified logo.