Creativity & Entrepreneurship
I build creative systems that scale — where strategy, data, and execution work together without friction.
Innovation Beach is where ideas move from concept to reality—where I design and launch creative systems that turn strategy into execution.
Over the course of my career, I’ve turned creativity, data, and storytelling into unified engines for growth—helping organizations move faster, work smarter, and connect more deeply with their audiences.
Whether designing a brand ecosystem, rethinking how data flows through an organization, or building something entirely new, my focus is always the same: make creativity measurable, scalable, and impactful.
Core Skills
The capabilities I use to turn ideas into durable, scalable systems:
Business Strategy & Innovation: Entrepreneurship, Brand Development, Go-to-Market Strategy, Product Growth, Digital Transformation
Digital & Data: UX/UI Design, SEO/SEM, Data Analytics (SQL, Splunk), Marketing Automation, Process Optimization
Technology & Tools: Adobe Creative Suite, WordPress, HTML/CSS/JavaScript, Google Analytics, HubSpot, Meta Ads Manager
Leadership & Collaboration: Cross-Functional Leadership, Storytelling, Event Management, Creative Direction
Notable Achievements
- Drove multi-channel revenue growth exceeding 125% YoY through digital optimization, creative storytelling, and analytics integration.
- Pioneered a legacy company’s first profitable event strategy in 70 years, achieving record ROI and brand engagement.
- Founded Overstock’s inaugural performance optimization team, improving site speed by 27% and earning three national awards.
- Built data-driven decision ecosystems using SQL dashboards and automation tools that reduced manual processes by 75%.
- Recognized with Sony Ichiban Award and Best of State in Marketing for excellence in brand strategy and vendor partnerships.
Three patterns that show up across my work—regardless of industry or scale.
Scaling a Digital Product from the Inside Out
I’ve built and grown digital products by owning the entire system—brand, experience, analytics, and optimization. Rather than chasing growth through volume, I focused on improving clarity at every step of the funnel: discovery, conversion, and retention.
By testing pricing strategies, refining user journeys, and automating operational workflows, I transformed creative ideas into repeatable revenue engines. The result was sustainable growth driven by insight, not guesswork—and systems designed to scale without exhausting the people who run them.
Creative Strategy Inside Complex Systems
My work focused on aligning design, data, and operations—building analytics frameworks, optimizing digital performance, and creating shared clarity across disciplines. By replacing fragmented workflows with intentional systems, I helped teams move faster, make smarter decisions, and deliver measurable outcomes without sacrificing creativity.
Where Creativity Becomes Infrastructure
Whether building internal tools, streamlining cross-team collaboration, or creating repeatable creative workflows, I focus on removing friction so people can do their best work. This blend of imagination and execution is where innovation becomes durable, scalable, and trusted by the organization.
EDUCATION
Master of Science – Information Technology (IT Assurance & Security) | Capella University – Graduated with Distinction
Bachelor of Science – Mass Communication (Broadcasting & Marketing) | University of Utah
TOOLS & PLATFORMS
Adobe Creative Suite • Google Analytics • Zoho CRM • Zoho Flow • WordPress • HTML/CSS/JavaScript • SQL • Splunk • Meta Ads Manager • Canva • Slack