Analytical & Technical Skills
I translate complex technical systems into clarity leaders can act on.
I design analytics frameworks, build SQL-driven dashboards, and engineer automation that transforms noise into insight. My background spans enterprise operations, information security, web performance, and custom system development, giving me an end-to-end understanding of how data flows and where it can move better.
Whether optimizing performance for a Fortune 1000 company or architecting analytics pipelines that make metrics sing, I drive measurable outcomes through clarity and rigor.
Logic Lagoon is where analytical depth meets clarity—proof that calm and precision can coexist in even the most technical environments.
Career Highlights
Selected impact across analytics, performance, and security
- Improved enterprise site performance 27%, earning multiple national awards (Overstock)
- Built 100+ reports, 25+ dashboards, and 50+ SQL queries to drive data-backed decisions (ClearVista)
- Administered Splunk enterprise environment for incident detection and compliance reporting (Overstock)
- Led web performance team for a Fortune 1000 e-commerce company (Overstock)
Core Technical Skills
Data Analytics & Reporting: SQL • KPI Development • Data Modeling • ETL/Pipelines • Splunk • Power BI • Tableau • Looker Studio • Trend Analysis • Data Cleansing
Systems & Security: DLP • IDS/IPS • EDR • NTA • WAF • Jira • SharePoint • CRM • WordPress • Google Analytics • Google Tag Manager
Process & Automation: Workflow Optimization • Custom Applications • Automated Notifications • Process Engineering • Agile/Scrum/Kanban
Web Performance & UX: Site Optimization • A/B Testing • Front-End Development (HTML/CSS/JS) • SEO • UI/UX Design
Creative & Media: Adobe Creative Suite • Audio/Video Editing • Content Production
Digital Marketing: Paid Ads (Google/Facebook/LinkedIn) • Social Media Strategy • Brand & Style Guide Development
A few examples of how that clarity shows up in practice:
VP, Operations & Technical Analyst ClearVista | June 2016 Present
- Built analytics infrastructure (100+ reports, 25+ dashboards) supporting business and operations intelligence
- Developed internal apps for order tracking and purchasing-response analytics
- Automated customer notifications and workflow tracking, reducing manual effort and error rates
- Created predictive PO-tracking tools improving supply-chain visibility and forecasting accuracy
- Designed and managed SEO-optimized WordPress site; led ad campaigns doubling YouTube traffic
Freelance Consulting & Digital Contracts | 2016 - 2017
- Designed performance-optimized websites with improved UX and search visibility
- Delivered brand identities and UI layouts; collaborated with Glacier Media Marketing to improve engagement metrics
Information Security Analyst - Incident response Overstock.com | Jan 2013 - May 2016
- Administered enterprise DLP, IDS/IPS, EDR, NTA, and WAF systems ensuring compliance and rapid threat mitigation
- Managed Splunk alerts, dashboards, and compliance reporting for enterprise monitoring
- Conducted packet forensics and behavioral threat analysis to identify and remediate vulnerabilities
Website Performance & Front End Leadership Overstock.com | May 2005 - Jan 2013
- Founded and led the web performance team; improved load speed 27%, earning three national awards
- Authored front-end standards and custom CMS improving publishing efficiency company-wide
- Led SEO, A/B testing, and UX optimization initiatives for measurable conversion lift
- Diagnosed live-site issues via packet captures and load monitoring; collaborated with vendors to enhance tools
- Produced digital assets maintaining brand and accessibility standards
IT Security & Design Engineering Intern Walt Disney World | Sep 2009 - May 2010
- Built automated SharePoint dashboards tracking recruitment lifecycle metrics
- Conducted PCI/SOX testing; gamified audit-gap remediation process
Marketing Manager / Web Administrator TV Specialists | 2000 - 2005
- Directed web content strategy, vendor promotions, and marketing execution
- Created digital and print collateral; earned Sony Ichiban (2002) and Utah Best of State (2001)
Education & Certifications
CERTIFICATIONS
Google Analytics Certification (GA4)
Google Ads Search Certification
Google AI-Powered Performance Ads Generation
EDUCATION
M.S., Information Technology — Capella University (2012)
Graduate Certificate, Information Assurance & Security — Capella University (2011)
CNSS 4011 & 4013 National Standards — Capella University (2011)
B.S., Mass Communication — University of Utah (2001)